After writing about the psychological power of the little green bar we know as PageRank, I decided to put my theory to the test at DP. I used nothing more than a simple poll to see whether, after reading my thoughts on how PR might effect people, if it would change minds. I wasn’t at all surprised by the results, which showed a healthy 381 people had read the thread but only 32 daring to dip their toe into the realms of admitting what their views were. (at the time of writing this blog). When I let the cat out of the bag via p.m that it was a test with loaded questions, it went even quieter and no-one else replied. Chinese whispers at work again perhaps? I can almost hear people uttering, ‘What’s this all about?’, or ‘what’s the catch?’ or even ‘I’m not telling’.

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Posted By admin
Mar 30, 2008

The Power of Page Rank

Love it or hate it Page Rank (PR) is if anything, one of the biggest moot points in SEO there is, certainly within the directory industry. If you look at the vast majority of forums even remotely touching on seo and or the directory industry, you’ll see what I mean. So, with this in mind I’m taking on the challenge of looking a little deeper into this modern day phenomenon and the psychological impact, if any, its had on us.

This isn’t going to be a ’scientific’ look at Page Rank by any stretch of the imagination, nor am I going to look at the ‘why’, ‘what’, ‘where’, and ‘how’, Google uses algorithmic manipulation to reach a conclusion of what constitutes a good PR and what doesn’t. I’ll leave that kind of thing to the hundreds of SEO experts and Mathematical Genius’ to work out. My goal is to look at the psychological impact, if any, PR has had on the internet, primarily the directory industry.

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Posted By admin
Mar 25, 2008

Directory Maintenance

Having now gone through the basic stages of how we deal with link descriptions, we’ve noted the main points about what constitutes a good description and how to get there, so where do we go from here?

It would have been easy for me to go by memory on what directories make me cringe and to actually name and shame them, but that’s not the purpose of this blog, so before I started on this next phase of editorial standards I trawled through literally hundreds of directories checking out their standards; to help me in this I used possibly one of the most comprehensive directory lists currently available at info.vilesilencer. A big thanks goes out to Dan the owner of this resource which proved invaluable in my research.

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Posted By admin
Mar 20, 2008

Deep Searching

We’ve discussed the importance of descriptions and the part they play in the efficacy of a successful directory and also looked in brief how we would create that description, but how far does the editor go to maintaining the editorial integrity of that description?

Well, we’ve looked at 7 keypoints on a good description in the previous blog, but can we go even further to strengthen the creditability of the description and ultimately the creditability of the directory as a whole? The answer has to be yes, for you will never get penalized for quality, and the higher the quality of your directory the better; so how do we achieve this? How far can we go?

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Posted By admin
Mar 15, 2008

I’ve often wondered why so many directory owners fail to show any level of standard with their sites when it comes to editing the descriptions to their links, not all, but most directories out there are poor to say the least. But rather than criticise, (because after all many directory owners are new to the industry, and perhaps don’t recognise the need for a high level of editorial integrity), I thought my time would be better spent sharing my knowledge and offering some of my experience of directory editing which now spans over a decade.

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Posted By admin
Mar 13, 2008

There’s been plenty of debate on the value of the ‘bidding directory’ and how it fits into the directory industry as a whole, do theybelong, and more importantly do they offer the end user, the E-tailer any value for money? Isn’t bidding for a number one spot on a directory a bit of a lottery? Here’s what we think on the subject.

The Bidding Directory Lottery

So what is a bidding directory? The answer is almost in the question, it’s supposed to be a directory (an organised set of websites) that bid for position either on the front page or in the category of their choice in the hope that their bid is higher than anyone else to put their site on the top of the relevant category to the site.

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Posted By admin
Mar 10, 2008

Hello Everyone,

With nearly ten years in the directory industry we’ve seen quite some developments over the years, some good, some bad, and some outright ridiculous. The most activity however has been in the past year or so, which prompted us to think it was about time to rise to the challenge of having our own blog to both compliment our directory efforts and to share, learn and maybe even laugh at what’s going on in this weird and sometimes wonderful world of the world wide web, or maybe even Wacky Wild Web with a focus on the search engine and directory industry.

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Posted By admin
Mar 9, 2008